Strategic Options & Alternatives PDF: Analyzing Strategic Choices (CIMA E3)

Justyna Wachulka-Chan

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Strategy Formulation Process

  1. Utilizes vision and mission statements to guide organizational strategy.

  2. Involves strategic analysis and generating strategic options (e.g., Ansoff’s Matrix, Porter’s strategies).

  3. Includes scenario planning, value drivers, and game theory approaches for decision-making.

Strategic Choice Framework

Decisions focus on where to compete, how to compete, and which investment approach to use (organic growth, acquisition, or joint expansion).

  1. Porter’s Generic Strategies outline cost leadership, differentiation, and focus as competitive positioning methods.

  2. Ansoff’s Matrix explores market penetration, development, product innovation, and diversification strategies.

Diversification & Portfolio Management

  1. Related diversification involves vertical/horizontal expansion within the supply chain.

  2. Unrelated diversification focuses on entering completely new industries.

  3. The BCG Matrix helps organizations manage product portfolios across cash cows, stars, question marks, and dogs.

Growth Methods & Strategic Evaluation

  1. Acquisition vs. Organic Growth: Acquisition provides rapid access but may be costly. Organic growth minimizes risk but takes longer.

  2. Joint Expansion Models: Joint ventures, strategic alliances, franchising, and licensing as market entry methods.

  3. Divestment Decisions: Businesses divest units based on fit within the organization and financial considerations.

  4. Strategy Evaluation: Uses the suitability, acceptability, feasibility framework to assess strategic choices.

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About the Author

Justyna Wachulka-Chan

Justyna Wachulka-Chan is a CIMA-qualified finance professional with over 20 years of experience in accounting and finance, including roles at KPMG. She founded Practice Tests Academy in 2016, helping 35,000+ CIMA and ACCA students pass their exams through structured practice questions and mock exam resources.

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