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Utilizes vision and mission statements to guide organizational strategy.
Involves strategic analysis and generating strategic options (e.g., Ansoff’s Matrix, Porter’s strategies).
Includes scenario planning, value drivers, and game theory approaches for decision-making.
Decisions focus on where to compete, how to compete, and which investment approach to use (organic growth, acquisition, or joint expansion).
Porter’s Generic Strategies outline cost leadership, differentiation, and focus as competitive positioning methods.
Ansoff’s Matrix explores market penetration, development, product innovation, and diversification strategies.
Related diversification involves vertical/horizontal expansion within the supply chain.
Unrelated diversification focuses on entering completely new industries.
The BCG Matrix helps organizations manage product portfolios across cash cows, stars, question marks, and dogs.
Acquisition vs. Organic Growth: Acquisition provides rapid access but may be costly. Organic growth minimizes risk but takes longer.
Joint Expansion Models: Joint ventures, strategic alliances, franchising, and licensing as market entry methods.
Divestment Decisions: Businesses divest units based on fit within the organization and financial considerations.
Strategy Evaluation: Uses the suitability, acceptability, feasibility framework to assess strategic choices.
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