CIMA MCS Pre-Seen Analysis – BES May 2017 PDF
Justyna Wachulka-Chan
- March 24, 2026
- 2 minutes read
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PDF Summary
BES operates single-price retail stores, selling all products at E$1, but faces growing competition from supermarkets. Financial risks arise due to currency depreciation, impacting profit margins and strategic expansion. The company explores e-commerce and acquisition to strengthen market positioning. Key priorities include optimizing store profitability, improving supply chain efficiency, and addressing ethical concerns.
Company Overview
BES operates single-price retail stores (similar to dollar stores) in a fictitious country E, with all products priced at E$1.
The company was listed about 5 years ago and must comply with Corporate Governance principles.
The currency E$ is weakening against the US dollar, which poses financial risks.
Financial Manager’s Role
Overseeing management accounting and budget preparation.
Supervising regional finance managers.
Assisting the Finance Director with special projects and financial statement analysis.
Business Model & Competitive Landscape
Three product categories: Branded (35%), Unbranded (45%), and BES-owned (20%).
Highest profit margin (48%) comes from BES-branded products.
Growing competition from traditional supermarkets offering E$1 aisles.
Competitor VES is one-third BES’s size but has stores in shopping malls, potentially benefiting BES via acquisition.
Retail strategies emphasize increasing shoppers, visits, and basket size.
Supply Chain & Distribution
BES deals with 40,000 suppliers, limiting purchases from each to a maximum of 5%.
Two main warehouses in the north and south, with potential for expansion.
Own fleet delivery system, but outsourcing distribution is a strategic option.
Market & Expansion Opportunities
Potential for airport stores to target tourists.
Future strategy involves opening new stores in optimal locations and entering new markets (e.g., country X expansion in 2016).
Possible e-commerce development could enhance competitiveness.
Introduction of multi-price points could boost sales.
Key Risks & Strategic Considerations
Depreciation of E$ against US dollar threatening profit margins.
Ethical concerns in marketing gimmicks and customer safety at store openings.
Need to optimize floor space utilization for maximum profitability.
Consideration of cash controls, inventory risks, and shoplifting mitigation.
Board structure indicates low marketing focus—potential area for growth.
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About the Author
Justyna Wachulka-Chan
Justyna Wachulka-Chan is a CIMA-qualified finance professional with over 20 years of experience in accounting and finance, including roles at KPMG. She founded Practice Tests Academy in 2016, helping 35,000+ CIMA and ACCA students pass their exams through structured practice questions and mock exam resources.
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